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Meet your Social Media Personalities

Whether you’re an individual, small business or big corporation, social media is a fundamental part of any marketing strategy....

June 2, 2020

Coming back from WFH: how to step forward, not back

After six-plus weeks of working from home, many of us are now excitedly preparing to move back into our offices in the next week or so. However, with that news comes a second wave of adjustment....

May 14, 2020

Being a leader during lockdown – meet BizStory’s GM

For business owners and managers, New Zealand’s lockdown has been the ultimate test of leadership agility....

April 17, 2020

When your content marketing plan falls apart, consider kintsugi

Image courtesy of Pinterest...

April 8, 2020

Add Value, Not Noise

How many company blogs and newsletters have you seen recently about Covid-19 and the national lockdown? It’s a topic that affects everyone and all companies, but some are doing a better job of talking about it than others....

April 1, 2020

Productivity In Pyjamas: Surviving & Thriving While Working From Home

Animals are taking over abandoned streets and office workers are getting creative as we all go through varying degrees of social distancing, isolation, and quarantine right now....

March 27, 2020

Staying Connected, Staying Strong

“These are unprecedented times | It’s a new world out there, changing every hour | Expect your life to change | This is the new normal for a while”...

March 23, 2020

Whose opinion matters most when writing your website content?

You’ve been showcasing your business for years: you know your USP, the features and benefits, and who to target. You’re confident in your ability to connect with prospects and convert them to customers....

March 19, 2020

“I’m kind of a big deal”

We love to laugh at characters like Ron Burgundy, shamelessly promoting himself wherever he goes....

March 11, 2020

Ten Women In Business Who Inspire Us

We all know that women should be celebrated every day, but on March 8th we get a chance to really shout about it....

March 6, 2020

Turn content planning into action, without getting stuck in the meeting vortex

Businesses are catching on to the importance of having consistent, thought-provoking, and educational content to build their online presence and attract more customers. ...

February 28, 2020

The Good, The Bad, and The Beautiful of Blogs

There’s a veritable ton of content written online. In March 2019, over 4.4 million blog posts were published each day around the world. 2020 is looking to be even higher. ...

February 20, 2020

The Magic Touch

If a sales letter makes it through your inbox from a company you’ve never heard of, with a product you don’t know (or care) much about, how likely are you to buy it?...

February 12, 2020

A day in the life of a BizStory copywriter

Before I started working as a copywriter at BizStory, they asked me to do a values test. I spent an hour talking about myself – about my own passions and pastimes – and at the end of it all, they hired me!...

January 13, 2020

5 tips to ignite writing inspiration

As copywriters, sparking creative thought can stem from a variety of avenues – whether this be a breath of fresh air, a brainstorming session or a cup of coffee! ...

December 19, 2019

BizStory Content x New Zealand Red Cross: Christmas Giving

In the spirit of Christmas giving, and with the recent tragedy unfolding on Whakaari / White Island, the BizStory team are donating to the Red Cross 'Where the Need is Greatest’ appeal which is currently responding to this devastating event....

December 12, 2019

Content is King: the marketing cliche that matters

If you’re anything like me, you’ve heard that ‘Content is King’ more times than Bill Gates has seen the phrase ‘Windows has encountered a problem’....

December 5, 2019

Name a more iconic duo: how copywriting and web design go together

Once upon a time......

November 27, 2019

Customer communication: what to do when your client’s ghosting you

In the dating world, ghosting sucks. But in the business world, ghosting can mean missed deadlines and poor customer relationship management....

October 29, 2019

5 bullsh*t things creatives say

The crew at BizStory are a kooky, quirky bunch. But what else would you expect from a team of creative content writers?...

September 19, 2019

Strength in numbers: how a team of writers can back-up your brand

Let’s say you’ve got a friend – we’ll call her Jane – who moonlights as a freelance copywriter. She’s got a sweet content writing side-hustle and has offered to write your copy for you....

September 19, 2019

Meet Our Storytellers

BizStory is a dynamic and collaborative team, working together to back-up your brand with words that work....

September 3, 2019

BizStory Case Study: Nose to Tail knows their tale

Founded in 2002, Nose to Tail Dog Wash was born from an Auckland dog owner’s love of dogs and a simple need to wash her pooch without ending up in a mess. ...

September 2, 2019

BizStory Case Study: TelferYoung’s big vision

How do you engage and inform clients across the nation?...

August 22, 2019

The disadvantages of writing from within your industry

You’re an expert in your industry. We’re not arguing that – but we are challenging your ability to talk about your industry....

August 16, 2019 Posts 1-25 of 163 | Page next
 

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