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The Good, The Bad, and The Beautiful of Blogs

There’s a veritable ton of content written online. In March 2019, over 4.4 million blog posts were published each day around the world. 2020 is looking to be even higher. ...

February 20, 2020

The Magic Touch

If a sales letter makes it through your inbox from a company you’ve never heard of, with a product you don’t know (or care) much about, how likely are you to buy it?...

February 12, 2020

A day in the life of a BizStory copywriter

Before I started working as a copywriter at BizStory, they asked me to do a values test. I spent an hour talking about myself – about my own passions and pastimes – and at the end of it all, they hired me!...

January 13, 2020

5 tips to ignite writing inspiration

As copywriters, sparking creative thought can stem from a variety of avenues – whether this be a breath of fresh air, a brainstorming session or a cup of coffee! ...

December 19, 2019

BizStory Content x New Zealand Red Cross: Christmas Giving

In the spirit of Christmas giving, and with the recent tragedy unfolding on Whakaari / White Island, the BizStory team are donating to the Red Cross 'Where the Need is Greatest’ appeal which is currently responding to this devastating event....

December 12, 2019

Content is King: the marketing cliche that matters

If you’re anything like me, you’ve heard that ‘Content is King’ more times than Bill Gates has seen the phrase ‘Windows has encountered a problem’....

December 5, 2019

Name a more iconic duo: how copywriting and web design go together

Once upon a time......

November 27, 2019

Customer communication: what to do when your client’s ghosting you

In the dating world, ghosting sucks. But in the business world, ghosting can mean missed deadlines and poor customer relationship management....

October 29, 2019

5 bullsh*t things creatives say

The crew at BizStory are a kooky, quirky bunch. But what else would you expect from a team of creative content writers?...

September 19, 2019

Strength in numbers: how a team of writers can back-up your brand

Let’s say you’ve got a friend – we’ll call her Jane – who moonlights as a freelance copywriter. She’s got a sweet content writing side-hustle and has offered to write your copy for you....

September 19, 2019

Meet Our Storytellers

BizStory is a dynamic and collaborative team, working together to back-up your brand with words that work....

September 3, 2019

BizStory Case Study: Nose to Tail knows their tale

Founded in 2002, Nose to Tail Dog Wash was born from an Auckland dog owner’s love of dogs and a simple need to wash her pooch without ending up in a mess. ...

September 2, 2019

BizStory Case Study: TelferYoung’s big vision

How do you engage and inform clients across the nation?...

August 22, 2019

The disadvantages of writing from within your industry

You’re an expert in your industry. We’re not arguing that – but we are challenging your ability to talk about your industry....

August 16, 2019

BizStory Case Study- EZ Rentals’ organic SEO project

How do you encourage web traffic without pushing the user? ...

August 5, 2019

Why you need an ‘about page’

Did you know that after the home, an about page is often the second most visited page on a website?...

July 24, 2019

How to be authentic online

To stand out on the web and to truly resonate with your target audience, you need to be authentic online.But what does this mean exactly?...

July 9, 2019

How to boost your email marketing campaign

The old-fashioned, ancient email system. Used since the dawn of the internet....

July 4, 2019

6 things to know about SEO in 2019

Our top tips on SEO trends this year...

June 21, 2019

BizStory article case study: hitting the ground running for ASICS

This iconic sporting brand was heading in a new direction. How did we turn their NZ campaign into a winner?...

June 6, 2019

Managing creativity as a web designer

Working in an artistic field is an adventure...

April 30, 2019

The Case Study - engaging customers with storytelling

A novel approach to online marketing...

April 29, 2019

Why SEO copywriting is going to make or break your Google ranking

When it comes to winning web content, who’s your master?...

April 23, 2019

Know your target audience: a cliche strategy to personalise your marketing

Understanding your customer persona is the first step...

April 15, 2019

BizStory Case Study: Agilyx’s personal approach to software technology

How to turn ‘techy’ jargon into sharp, captivating content ...

April 11, 2019 Posts 1-25 of 152 | Page next
 

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