Grow your pipeline
Nurturing leads and existing customers takes time, but both are of critical importance to the success of a business. After all we are not ‘in business’ without our customers. Many business leaders use Automated Lead Nurturing in order to solve the problem of time. Here at Online Marketing Agency we call our automated lead nurturing system a ‘Sales Nurture Campaign’. Traditionally we have used Sales Nurture Campaigns to nurture cold leads into hot prospects, but we have also thought up six new ways to use automated lead nurturing to save you time. Here’s how it works:
Basically Sales Nurture Campaigns are created to send pre-populated but personalised emails to a target database over time, to educate them on your business and keep them engaged. These touch points emails are scheduled to send on an automated system, nurturing your prospects behind the scenes, leaving you more time to focus on new marketing ideas. (Read more about Sales Nurturing here).
Traditionally our customers have used Sales Nurture Campaigns to nurture cold leads into hot prospects, but they can be used for so much more… So we’ve come up with some new ideas about how you can use a Sales Nurture Campaign to boost your sales.
Here’s some (new) ways to use Sales Nurture Campaigns to boost new sales:
New customer induction campaign - There is no better time than when a customer first purchases with you, to educate them further. Let them know what other services and products you offer, and affirm their purchasing decision.