What's the Answer? A Question.

If you don't ask, you don't get.

When business leaders are seeking an answer to the question, "how do I grow my list of email subscribers?", the answer is in fact ... a question.

Ok, so before you start wondering if you've somehow teleported into the past - to your childhood - and it's "backwards day" (did you play that at primary school?...), let me set things straight.

To put it simply: are you asking people if they'd like to join your mailing list?

I know it seems like an obvious question. But ... you'd be surprised. Often we get so caught up in creating 'business plans', and meanwhile we're not addressing the issue in its simplest form. In this case, the simplest form being to just ask the question consistently. "Would you like to join our mailing list?"

And for those of you who believe my argument to be far too simple and/or questionable, here are some further questions to consider:

Are you asking the question via all mediums possible? Over the phone, in meetings, over the counter, on your webpage...
Do you have a 'forward' suggestion in your emails? Word of mouth still reigns strong in the marketing world.
Do you ask your customers what they'd like to see in their emails?.... Customer survey, anyone?
What are the usual objections to your sales, and what can this tell you about what your customers want or need?
When customers object, can you be asking what might change their mind?
What makes you sign up to email lists? Yes, you. Put yourself in their shoes. After all, I’m sure you know what it’s like to be a customer.
A question. The simplest answer.

Got any further questions? Because we've got all sorts of different answers, besides this one. Give us call and ask as many questions as you like: 09 413 7999.

Image above courtesy of TeroVesalainen


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