Spanish Storytelling Steals the Season

Going viral with style

It seems that storytelling wins the day once again, as a true force of marketing, in this Spanish lottery (Loteria de Navidad) campaign that has gone viral and captured hearts worldwide. 

A pixar style animation, about a lonely night shift factory worker, has made unexpected blips in the radar of marketers worldwide.

If it hasn’t made its way across your radar yet, it’s simply a must see. For enjoyment’s sake, and also because it’s a shining example of storytelling. Why? Because it’s got heart. 

Watch “Justino”, the protagonist and video title namesake, in his moving Christmas Lottery journey…


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