Going viral with style
It seems that storytelling wins the day once again, as a true force of marketing, in this Spanish lottery (Loteria de Navidad) campaign that has gone viral and captured hearts worldwide.
A pixar style animation, about a lonely night shift factory worker, has made unexpected blips in the radar of marketers worldwide.
If it hasn’t made its way across your radar yet, it’s simply a must see. For enjoyment’s sake, and also because it’s a shining example of storytelling. Why? Because it’s got heart.
Watch “Justino”, the protagonist and video title namesake, in his moving Christmas Lottery journey…