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King of the castle

On top of the world

Supply and demand is a tried and true business theory. “Limited stock” …. “Only 3 left” …. Little white lies that we use to entice….

But how often do we consider this in terms of a human commodity?


Prince. has. never. been. to. New. Zealand.

People paid up to $389 for a ticket, which were sold out in 10 minutes. Those are some powerful statistics.

Now, we can't all start charging ludicrous amounts for our products and services or expect them to sell out within minutes ... but we all have the ability to create an impact if our brand is strong.

People are willing to pay for quality


So, how do you ensure that your products or services are quality, valuable, and long-lasting?



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