Hot or spicy?
In all its football, advertising, and chicken wing hype, Super Bowl Sunday really did get me thinking about sauces … *ahhem* I mean... sources. (See discussion on how advertising giants capitalised on their own resources in Super Bowl campaigns here)
Thinking about resources led to thinking about outsourcing – the way to put the finishing touches on a dish (project) that gives you time to focus on the main dish (your business).
“When we get an 'x', we'll do 'y'.” But when you wait for ‘x’, to start ‘y’, all too often it turns into zzzzzzz – that is, sleepy dormant ideas that never get accomplished. That's the beauty of contacts, networking, and the social scene. What about collaborating with those in your networks?
Here's the advantage of being a small island nation. 2 degrees of separation. So, you know someone that knows a hot-shot. 'People of influence' in NZ may still be considered hot property but it seems time and again they're not too cool to participate, where great ideas are involved. If you believe in your ideas, they just might too. Why not ask them?
There are those that know how to create what you don't. While you are being great at growing your business, digital and technology developments are happening, and experts are expanding their skillsets to meet these needs. Specialists in online marketing, copy and content creation, app and website development, (the list goes on), spend hours perfecting their craft. Why wouldn't you outsource them?