When a corporation makes a political statement, people take notice.
Because it's brave.
When you're the world's leading and most popular search engine, you have a lot of power. And when you have a lot of power, you have a lot at stake.
This week saw Google use an image titled "Stolen Dreamtime" as their 'Google Doodle' on Australia Day. Anyone who opened Google on January 26 would have come across this beautiful but confronting image of a weeping Aboriginal mother sitting in an ochre desert, dreaming of her children and a life that never was.
Years come and go and Australia Day is 'celebrated'. Yet, mourned by many in remembrance of the country's bloody history. Google foregoing the usual celebratory Australia Day images certainly made a statement.
While you don't have to be a major corporation to be brave, you do have to decide what you stand for. What are you willing to risk?