Good bye John
New Zealand’s heart broke last year at the cancellation of John Campbell’s one-of-a-kind “Campbell Live”. A long-time broadcaster, Campbell was surely always going to make a comeback -- because that’s what legends do.
The new multimedia version of Checkpoint, hosted by John Campbell, is “still a radio show”. But, the move into multimedia includes streaming video coverage, Skype interviews, a Youtube page, shareable video clips, opportunities to comment online, or even watch episodes on Freeview's Channel 50.
A blend of old and new send the message “we are credible and remaining relevant”.
What is it that your customers trust about who you are as a business? What are the things that create reliability? What is it that you are doing to keep up in the digital world? How do you stay relevant?