The buy-in effect

Locking in your customers

10 years, I've wanted a guitar. 

10. Years. 
3 times, in said 10 years, I've attempted to teach myself to play - either borrowing someone's guitar for a period of time or using one that has been in a shared living space. Every time I've wavered on my commitment and ultimately given up. 
4 days ago, I bought my own guitar. The first day, I practised for 5 hours. Each day thereafter, 3 hours. Every day. This time around, I'm committed.
Why? What I like to call the 'buy-in effect'. Owning a guitar has allowed me to take ownership of my learning. 
Making an investment in something means we now have a responsibility to ensure its value is fully realised. 

What does the ‘buy-in effect’ look like in the business world?:

* Investing in the new equipment or software that you know you've needed for some time now.
* Hiring a new team member to focus solely on the area of business that requires the most growth. 
* Finally taking an idea off the drawing board and into the board room because no amount of 'but how' and 'what if' can truly determine results. 

Making an investment (monetary or otherwise) can be scary, because it always involves an element of risk. But when results are what you seek, it is necessary to take this step. Investing makes you liable to your own success.

What do you need to buy into to take your business growth to the next level? 
It's worth it... The sweet sweet sounds of my Fender say so... Well, ‘sweet’ for a beginner anyway...


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