How? Mass waste produced by animals raised for food (over)consumption. (Read more here)
However, the massive problem of pollution doesn't solely exist in our environmental world. Our digital world is also becoming clogged - with content that is wasteful and sometimes damaging.
How do we clean up the world wide web, you ask?
For a start, eradicate clickbait and phishing emails.
Clickbait is impersonal and phishing is destructive. Which means we need to make a conscious effort to be personal and trustworthy.
Then consider this: when sending emails or posting articles, we must ask whether they are worth the web space. Are we adding value for readers somehow? If we are always hard-selling our products or services, what we send or post ultimately goes to waste.
We must ask ourselves, are we indulging in waste culture or are we ensuring the world wide web is an unpolluted environment in which to surf?
In the words of William S. Burroughs, to Patti Smith, “Build a good name … keep your name clean. Don't make compromises, don't worry about making a bunch of money or being successful. Be concerned with doing good work and make the right choices ... And if you build a good name, eventually, you know, that name will be its own currency.”