How do you eat a watermelon?
All this Australian boy did to become a viral video sensation was eat an entire watermelon. I mean, it’s quite a feat - shell and all. But what stands out to me, from a marketing perspective, is that he was unashamedly, uniquely himself. And that’s what made this viral.
We usually attempt to hide or, at least, dampen our peculiarities. But it’s those very things that have the power to get us noticed. So what’s your watermelon?