Mobile ready or mobile dependent?

Which one are you?

Nomophobia. It's not a fear of gnomes. Or names or numbers. Or any other seemingly appropriate guess you may surmise. 

Nomo has nothing to do with "FOMO" (fear of missing out) - an acronym invented this decade - but it is equally a product of this generation. 

It is, in fact, a fear of being without mobile phone contact. 

These devices to which we have become arguably obsessed and addicted, are unarguably integrated into our everyday lives. 

So much so that "a study from the University of Washington found just one in four distracted pedestrians followed traffic signals and road rules." 

As much as we condone mobile optimisation and online marketing, your safety is also important to us -- stay alert! 


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