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What would Mum say?

“Mom: But you’re just typing and deleting things like #ITSSOFLUFFY over a picture of an otter.”

Yesterday I stumbled upon this hilarious tongue in cheek dialogue on The New Yorker. A scenario where a brand curator brings her mother to work, and undergoes scrupulous commentary on both the environment and her processes.

It goes to highlight how equally bizarre and advanced our work world has become.

I couldn’t resist sharing the piece with you…   I definitely had a laugh at it, and myself…



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