You’re a silly sausage

More than meets the eye

It’s such an oddly satisfying task: a simple game of “spot the dog or spot the food item”. Often I find myself questioning how seemingly ridiculous some viral content is. But, understand it or not… it works.

Perhaps people just need some light relief in their week? 

Perhaps people counter-intuitively respect a company who is willing to not take things too seriously all the time?

Perhaps content that is non emotional, is easy to relate to… when all marketing tells us that we should be pulling on emotional heartstrings, could we be creating content that just says: “hey guys, we’re all just humans, with funny minds and odd senses of humour”?

It’s worth a try… be a silly sausage.


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