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Content opportunities you're missing

What is your business missing from good content?

Where are those gems of content and copy marketing hiding? The ones that you've been racking your brain for … the next “big” idea that will propel you to the next level. The truth is: you aren’t missing out on leads, customer engagement, and online traffic because your current content is “bad”. But because you're not identifying all the small opportunities that are there waiting.

5 opportunities for better success with your content:

1. Calls to Action

You should be encouraging your readers to find out more, contact you, sign up, or make a purchase. Does your content include easy ways for prospects to click and remain engaged with your brand? Hyperlink parts of your content to another landing page on your website, your social media, a contact form, or even an email newsletter sign-up. Best practice is to try fit at least 2-3 calls to action within your content, including one within the first two paragraphs of your content and one nearer your conclusion.

2. Products

Recently, we had in influx in requests for help with writing Linkedin profiles, so we got our copywriters educated and added this to our product list. Are there any new skills and proficiencies that your team have gained, or changes to your core offerings, that you need to add to your product and services content? If you're not telling people about it, how are they supposed to know?!

3. SEO

Google is all about “go”. It's all about update. It's all about new algorithms and smarter content. Which means the website you had Search Engine Optimised a year ago may no longer stand up to today's optimisation standards. 

4. Lengthy text

Blocks of text: Search engines, time-poor professionals, and (definitely) Generation Y, don't like them. A huge part of engaging online content means highlighting important ideas, breaking text up into smaller paragraphs or bullets points, and finding how few words you can use.Dr Seuss said, “So the writer who breeds more words than he needs, is making a chore for the reader who reads”. 

5. You're too serious

Your content is information rich, your SEO is A-OK, and it’s all linked in a complex webisphere ready to keep your prospects engaged in your web … but people are still not engaging. Well, did you bring your party hat? People think that if they have a “serious business”, their content should be serious. Errrrr, wrong. I recently subscribed to a news update newsletter, The Skimm. Does it get much more serious than the news? Yet, their content is packed to the brim with humour and that's the reason I've remained engaged.Got your senses going? 

Where are those gems of content and copy marketing hiding? The ones that you've been racking your brain for … the next “big” idea that will propel you to the next level. 

The truth is: you aren’t missing out on leads, customer engagement, and online traffic because your current content is “bad”. But because you're not identifying all the small opportunities that are there waiting.

5 opportunities for better success with your content:

Google is all about “go”. It's all about update. It's all about new algorithms and smarter content. Which means the website you had Search Engine Optimised a year ago may no longer stand up to today's optimisation standards. 

Want to know if your website is up to SEO standards? Use our free One Minute Audit tool for your website.

Blocks of text: Search engines, time-poor professionals, and (definitely) Generation Y, don't like them. A huge part of engaging online content means highlighting important ideas, breaking text up into smaller paragraphs or bullets points, and finding how few words you can use.

Dr Seuss said, “So the writer who breeds more words than he needs, is making a chore for the reader who reads”. 

Your content is information rich, your SEO is A-OK, and it’s all linked in a complex webisphere ready to keep your prospects engaged in your web … but people are still not engaging. Well, did you bring your party hat? People think that if they have a “serious business”, their content should be serious. Errrrr, wrong. 

I recently subscribed to a news update newsletter, The Skimm. Does it get much more serious than the news? Yet, their content is packed to the brim with humour and that's the reason I've remained engaged.

Got your senses going? 

If you're reading this and realising you're curious about your website content, SEO and how it measures up, our free One Minute SEO Audit tool can scan your webpages for you and give you a report.



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