Atop a hill in Ljubljana, Slovenia, is a castle.
Atop a hill in Ljubljana, Slovenia, is a castle and a book exchange box.
In the book exchange box, is a lone book: "Contagious: How to build word of mouth in the digital age."
The irony is not lost.
Irony received, this occurrence really challenged my perception of the scope of possibility within marketing.
If a non-digital book about digital marketing written in English, can possibly reach a Slovenian business leader or a tourist from Timbuktu, from atop a castle hill ... Anything is possible.
What's your next possibility? How can you expand your marketing and tell your BizStory?