Where are you with your brand?
Why does a major corporation need to rebrand? Doesn't their success mean that they've already “got it right”? It seems not. Time to re-think our game plans.
Earlier this year, McDonalds launched new food packaging in the USA, as part of a rebranding aim “to be a modern and progressive burger company,” according to a statement they released. With its brightly coloured block typography, it is clear that they are responding to and reflecting a modern aesthetic.
If you want to remain competitive and relevant in your market, you must play the game in accordance with the new 'rules'.
- Brand storytelling
You can't read a book well if all the pages stick together, just as customers will find it hard to connect if your website doesn't run smoothly. This tool will audit your website for free, in one minute. Find out if your content and search engine optimisation (SEO) are up to scratch
- Brand identity
Do you know how others perceive your brand? Humanise your brand with this technique.
- Brand personality
Which market does your branding currently speak to? Is your website Gen X, Y, or Millennial?
If major corporations need to adjust their marketing (I'm reminded of Twitter's recent repositioning also), it's pretty safe to say that us smaller businesses need to work just as hard to reshape – if not harder. But remember, it doesn't have to be a major overhaul.
You might simply decide that you want to communicate with your customers more frequently, or revise your social media strategy. Your brand is your face – let it be seen. We can help show you off, if you like.