Tell me what you want, what you really really want
When all your new ideas have dried up or gotten a bit flavourless, how about adding a little spice to your marketing by using something old?
Last September, United Nations General Assembly formulated a set of goals, ‘The Global Goals’, to wipe out poverty, fight inequality and tackle climate change over the next 15 years. Subsequently, Project Everyone has launched in order to spread the news of the goals and get the world involved.
Where fighting inequality is concerned, girls and women’s rights are a must on the agenda. In other words: girl power. And why try and reinvent girlpower, when you’ve got pop culture on your side to give your marketing campaign a boost?! Forget the new. In their recent campaign, Project Everyone has added a bit of, should I say, spice...