Boost rankings with “good” content

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Use Google’s panda algorithm to increase rankings

When it comes to quality control, Google is serious about filtering out dodgy websites.

Search engine users want “good” results to satisfy any question asked of the World Wide Web, so standards must be in place to rank websites in terms of relevance and quality. Otherwise, there’d be nothing but a randomness.

When it comes to quality control, Google is serious about filtering out dodgy websites.
To continue providing us with the best search results possible, Google has set a system in place to flush out “thin sites”.

First released in February 2011, Google’s “Panda was released to evaluate websites based on their content. The algorithm can send out positive or negative signals.

What’s important for you to take away from this article is the knowledge that you can use this programming to increase your website’s Google ranking. Then of course, there’s the “how” to focus on.

The power of Panda 

Google’s panda algorithm effectively introduced new ranking factors to measure the content found on your website. It checks the content on your website for grammar, spelling, structure, and other metrics. By doing so, Panda is able to rank website content from best to worst.

Websites with well structured, original content get a major thumbs up from Panda. This stamp of approval means your website will move up the ranks.

Websites with less impressive content are ranked lower. This counts as a Google panda penalty, if you will.

All in all, Panda has the power to increase your website’s ranking, which means you could outrank your competition with a content rewrite. (The ultimate win: being found more easily by your potential customers.) Let’s dig a littler deeper:

What’s in a name? Why call it panda?

Does someone at Google adore the animated film, “Kung Fu Panda”? Maybe.

Or maybe the name comes from a pro wrestling fan. Perhaps an enthusiast of Hulk Hogan or the Bushwackers (NZ legends)? Or maybe the World Wildlife Fund has something to do with it? The logo is a panda ….

While all of that would be extremely amusing, “Panda” actually comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.

So, let’s tackle the hard-hitting question:

Is your content making the Panda grade?

If you want to rate with Google’s Panda, the first thing you need to do is review your website content. Upon doing so, ask yourself these three questions:

1. Do I have enough content on my website?

Look at a few of your website’s pages. Are they filled with just a few lines of written content? Do you have less than 100 words on each page?

Panda, like all animals, needs to be fed. Do you think a few lines of content is going to feed Google’s Panda? No way. Panda is hungry.

You need to give Panda something to chew on. Typically a diet of at least 500 to 600 words per page will suffice. You might be able to get away with 300 words if the words are a true delight.

Just think: if you only give Panda a crumb, how would it rate your page? About as well as you would rank a chef who served you a mere crumb.

Feed the panda.

2. Is my content original?

Keeping with the food theme, does your content taste like everyone else’s? Is it a bit lackluster?
The Panda not only wants to eat a lot -- the Panda wants to eat fresh, exciting content.

If your content is original, Panda will rank it much higher. If it sounds exactly the same as your competitor’s website content, Panda is going to look at it like a plate of rotten veggies.

“YUCK! I don’t want this!”

So while your ideas and values might be similar to someone else’s, it’s the way you spin it, with your authentic voice, that matters. Trust us -- your potential client wants authenticity, freshness and originality. Originality reflects a personality. And people want someone they can be personable (yet professional) with.

When you have duplicate or very similar content to another website, Panda gets upset.

Don’t upset panda.

3. Does my content make sense? Is my content failing to deliver what customers want?

When a prospective client cannot find the answer to what they’re looking for, they’re gone burger.
And you can’t blame them. Remember the Panda wants to eat the content listed on your menu.

If you promise someone how to make a pizza, you better tell them how to make a pizza. You can’t just tell them about where the pizza ingredients came from or how much buying a pre-cooked pizza will cost. Yes, these pieces of information are important, but if you don’t actually provide a pizza recipe, so you’re a liar.

“You told me you would help me make a pizza! You promised!”

Google’s Panda does not like to be disappointed. And neither do your prospective customers. You need to deliver what you promised with your content.

So if “How to make a pizza” is the focus of your metadata and your page title, you need to provide the goods with your on-page content.

How does your website content read right now?

Review your findings thoroughly. The answers will dictate what you need to do next.

Remember: you need to provide for the Panda. Panda should be able to “EAT” because you provided:

  • Enough content that was 
  • Authentic and
  • Truthful 

If Google’s Panda is satisfied, you’re one step closer to satisfying your clients’ hunger for quality products and services.

If not, roll up your sleeves because you’ve got some writing to do! A website rewrite is the only will way for you to fix up your content for Panda’s enjoyment.

Are you looking to feed the Panda the right stuff? Need to refresh your website content? We can help! Get in touch today.


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