One for the road – check out their website!
Written in a strategically simple yet sophisticated way, the Hill Bros web content offers all the goods to those looking to hire water trucks and machines for civil and mining work.
Web content example: www.hillbros.co.nz
Just weeks after Hill Bros launched their new website with content written by BizStory, they found they were ranking in the top three for New Zealand on the first page of Google search. Since then, they've kept up with the competition and now when you search for their services, they're still in the top three.
Check out how BizStory helped them pull rank...
Becoming a well-oiled (web) machine
Simplicity and functionality: these are the values held by Christian Hill when it comes to running his business.
If things are easy to comprehend and use, then they will certainly be used again and again. This business model runs with the Hill Bros Plant Hire team, from their water carts and trucks to their civil construction and earthmoving machinery. You are given everything you need to easily complete the job.
So why shouldn’t the Hills Bros website reflect Christian’s values?
How BizStory shifted gears
Originally situated as one big landing page, the website needed to be easier to view.
We caught up with Christian and his team, to discuss how we could simplify the website experience. Keeping to Christian’s conversational and succinct manner, we devised a web content plan. Where potential customers could learn and enquire about the machines or vehicles on offer.
By adding a few more landing pages, we were able to create content that stood on its own.
Easy to find and read, it made the navigation accessible and smooth. The straightforward content allowed customers to take the next step and truly encapsulated what Christian was about – providing quality, safe service and making things simple.
Get ready to rev your engine
If you like what you see, check out our web content for websites service!