Which blog post to use for your target audience
1. And… action! The Short & Sweet Article
This kind of article is like an action movie: you watch it, you love it, you know exactly what to expect. Plenty of car chases, lots of choreographed fighting and at least one shoot-out.
In other words, an easy watch. Similarly, promoted articles are a light read.
These kinds of blog posts tend to be short. They’re there for people who usually visit your website. Your loyal customer base. Your customers might have questions about your industry and services. Your own blog is a great place for you to answer those questions. Your customers will come to see you as a trusted name in your field and know they can always expect a good explanation from you.
Cut! But not too much.
While you should aim for these articles to be short, they need to be at least 300 words long for them for you to rank on Google. A typical article like this is between 300 and 500 words long.
Once you start brainstorming, there are lots of ways to come up with blog post ideas to keep your regular customers coming back for more.
2. Getting to know you: The Promoted Article
The meaningful drama film of blog posts, the promoted article would star James Dean or Meryl Streep if it were a movie.
We’re going longer and more in-depth here: Promoted articles are typically between 600 and 1000 words long.
Promoted articles are an excellent way for you to introduce yourself to a wider range of potential customers.
By strategically using SEO, you can use promoted articles to introduce to more internet users by:
- Posting your promoted article on a site that’s related to your industry and wants to be associated with your brand
- Posting your promoted article on social media
- Posting your promoted article on your own blog
3. Give me an in-depth look: The Case Study
Think of the case study as the documentary film of blog posts. There will be in-depth analysis, a break-down of facts, and you’ll be gripped, but only if the topic fascinates you.
Case studies can be up to 10,000 words long so as you can imagine, they’re there for people who would love a deeper look into how you work. Break things down!
This is where you can really break down projects you’ve worked on, explaining how you solved problems for previous clients. It lets your audience know you’ve worked with people like them before.
A case study can also be an in-depth look at trends happening in your field ‒ anything your readers would love to take an in-depth look at.
4. Beware of the short film
We sometimes see blog posts that are so short that you can barely make out three sentences.
Let’s call this the short film. In other words, it only works if it’s well planned and rather artistic.
Some business owners use this type of post to share news snippets with the readers and to let them know the brand is still around.
We don’t necessarily recommend this sort of post, unless you have heaps of customers who visit your blog unprompted. That’s because Google doesn’t rank your content unless your post is at least 300 words long.
Reach the right audience on the right channel. Using the right blog post on the right channel can keep your current audience engaged and introduce your brand to a wider audience than you’ve ever dreamed of before.
If you need blog posts and articles that will move your business in a new direction, feel free to get in touch. We can help you reach the right audience using the right channel so your business can reach new heights.