How do you avoid a frustrating mobile-website user experience?
Over the past few years, desktop searches have decreased dramatically; with mobile and tablet searches officially over-taking in 2016. And this has only sky-rocketed since.
So, with an ever-increasing generation of humans with iPhones glued to their fingertips – hopefully not literally – mobile-friendly content is no longer an option; it is a necessity.
Don’t let your website be an irritation; avoid user frustration
You know what's extremely irritating? Desktop-designed websites on mobile-sized screens. No one can be bothered.
When it comes to technology, people become easily frustrated. And with the on-the-go nature of mobile-searching, no one has the time or patience to zoom in for miles just to read your content.
Your website is in high demand when it comes to mobile traffic; so having mobile-friendly content is an absolute must.
Even Google says so. Stats have shown that when mobile-users have a frustrating experience with websites, more than 60% of them leave. Most of which then click into competitors sites instead.
Mobile-friendly content isn’t an “I’ll look into it…” scenario, it’s a do it, and do it now scenario.
Google is your friend, so keep ‘em happy
When it comes to driving web traffic to your site, you’ve got to listen to your old friend Google. They know what’s up.
Google assesses how savvy your website is, and if they feel that you are missing mobile-friendly content, they may boot you to the bottom of the list.
In fact, with Google’s latest SEO development, using ‘mobile first indexing’; Google will primarily base the indexing and ranking of your site on the quality of its mobile version, as opposed to your desktop version.
Google knows best. Their stats rank mobile-usability as the third most important factor.
Why? Well, if your website looks bad, they look bad. And you wouldn’t want to do that to your old friend Google would you?
The bottom line is; if Google cares, you should too.
So what makes a mobile-ready website design?
Mobile-friendly websites instill credibility. You want people to trust you, and if your web design is jumpy and messy, they might think your website is a bit dodgy.
Your business may be reliable, but how are people going to know this if your content is jumping around and they have to zoom in two kilometres just to see it?
It’s all about making a good first impression.
Mobile content management: here's what to consider
Legible: Is your content easy to read?
- You should have a clear font, large text size and page-fitting content. Your visitor shouldn’t have to zoom in or scroll sideways.
Speed: Does your website load quickly?
- A general rule to go by for speed is 3 seconds. Sorry to say it, but if your website is slow or it won’t load, people will simply give up and go.
Navigation: Is your site easy to navigate?
- Consider the ease of going from page to page, and make sure that the main content your site visitor is likely looking for is obvious and easy to find.
Responsive Design: Does your website fit all screen sizes?
- When it comes to a mobile-ready website design, this is the most important factor. Ensure your design is adaptable to fit all screen sizes.
Skim-Proof Text: Are your visitors reading what you want them to?
- When people read on-the-go, they skim. So your content needs to be short and snappy. Think; attention-grabbing headers, sub-headers, bullet points, images, infographics, white-space, etc. The more skim-proof, the more mobile-friendly.