Our top tips on SEO trends this year
It’s 2019. We have smartphones, apple watches and electric cars. Almost everything we do is – or is becoming – technologically advanced.
And you know what? It’s constantly changing.
The phones we use today are very different to the ones we used just a few years ago. Remember flip-tops? That’s a blast from the past, huh?
SEO works the same way.
10 years ago only a handful of people knew what SEO was, how it worked and how to excel in it.
Now? Almost every person in business knows. But website optimisation and “good” SEO standards have changed so much – and continues to do so.
Nowadays, there is so much more to SEO than there was 10, 5, or even 1 year ago.
If you take one thing from this article let it be this:
In order to truly “optimise” for Google and other search engines, you have got to keep up-to-date.
SEO standards are constantly progressing, so you’ve got to progress with it.
We know what you’re thinking; could it really get more complicated? Well the answer is yes.
But the answer is also this: the less you stay up-to-date, the more complicated your SEO experience will be.
So, read on to learn about our top 6 tips on how to improve your website optimisation for the year-through and looking forward to a more technologically savvy world.
1. Impress and exceed target audience expectations
The bottom line with website optimisation is that you’re trying to impress someone right?
Who is it? Are they millenials with a knack for technology or retirees who just want the basics?
Fact is, when it comes to using SEO to your advantage you 100% have to know your audience. Without an understanding of what your customers expectations are, you simply cannot excel in SEO.
Why? Well if your website disappoints your web traffic, user’s will click-out. And what will you be left with? Not only an unimpressed customer, but an unimpressed Google.
You and Google share one common goal – impress the customer. Fail in this, fail in SEO (sounds harsh but it’s true).
2. Remember that Google isn’t the only search engine
Google, Google, Google. We here a lot about it, and we focus most of our SEO energy and efforts on it. And yes, Google is leading the search engine world.
But something that many overlook is that while Google dominates over most search engines, there are others – in fact, some countries don’t even have access to Google.
For instance, in China, Google is banned and people use the search engine ‘Baidu’ rather. Iran, North Korea and Syria are other examples of countries that don’t traditionally use Google.
Putting it into perspective: if your target market falls into one of these non-Google countries then is it useful to lead in SEO on Google? This comes back to tip 1: know your audience.
3. An oldie but a goodie: focus on quality not quantity
Recent updates in Google’s ranking algorithms have brought useful information to light: sites that demonstrate high-quality content lead in website optimisation.
What does this mean for SEO standards exactly?
Well, for instance, a few years back it may have been effective to stuff a bunch of SEO keywords into your web content. But nowadays, it is becoming increasingly less relevant how many keywords you have in your website, and increasingly more relevant how “high-quality” your site is.
If your web content is written well, is relevant to your target audience and helpful to the user, but only encompasses a handful of keywords, Google would consider this as “higher” quality.
4. Don’t forget to ‘E.A.T.’ expertise, authority & trustworthiness
Have you heard of E.A.T.? This is a Google SEO standard – something they’ll refer to when ranking your site.
Following the E.A.T. guidelines is a growing trend of 2019 and honestly; it’s something you should be doing anyway.
- Expertise. Everyone wants the best, and you’ve got to show your target audience that you are. Google wants to impress their web traffic, so if your content shows you are experts in your field – think testimonials, blogs, etc. – they’ll be more generous with their ranking.
- Authority. Do you have the authority to make the claims you have written on your site? Ensure that everything you make a claim to you can follow-through. There is nothing worse than a website that promises something it cannot deliver.
- Trustworthiness. When designing your site, ensure it is designed professionally and reads well; if your site seems “too basic”, users may feel you are untrustworthy and click out – the more people who click out, the more your SEO will suffer.
5. Become intelligent about machine learning
There has been a lot of discussion in the industry around artificial intelligence and machine learning; but what is it exactly?
- Artificial Intelligence: AI is the science of technology and computers undertaking tasks normally done by humans. When it comes to SEO this can mean things like web crawlers and other tools Google uses to process the quality of your website and decide on your ranking.
- Machine Learning: An element of AI that covers the algorithms computers use to learn. How does it affect website optimisation? Well, it is these “machines” who judge your site – they are coded to rank you based on a set of requirements – such as the E.A.T. we discussed earlier.
So what should you be doing?
Well basically, our tip for you is to continue to research and understand the changes to SEO standards – but more than this; make improvements to your website and SEO strategy.
AI is becoming just as intelligent as you, so make sure you’re just as intelligent as it.
6. Prepare for predictions: voice searching
For a few years now, SEO experts have predicted the rise of “voice searching” – and while we have seen some rise in this, it is still coming.
So what exactly is voice search? It’s just as it sounds. It’s the case when people search things with their voice instead of typing.
Voice search is growing, and this means another change for website optimisation; because the words we say are often different to the words we type.
So preparing for such will involve careful consideration of voice response technology or ‘AI’ and a more refined SEO strategy.
Prepare your business for voice searching by learning and becoming ‘tech-smart’ – voice search SEO is going to be more advanced due to the nature of ‘voice’ and the number of languages and dialects out there.
SEO has no end
We could sum up this article with “in the end” – but the fact is; when it comes to SEO standards, there is no end.
Website optimisation is constantly changing, and while these tips are useful now – and while they will continue to be so for some time – remember to keep looking and moving forward.
Don’t fall behind – do your research, update your strategy, see what your competitors are doing – and stay ahead in SEO.