Let’s address the question on the tip of your tongue. What makes us different – and superior – to other copywriting agencies or freelance writers?
First off, we’re not a one-trick-pony. Far from it.
In fact, our brand voice assessment strategy and unique creation process, the BizStory Method, guarantees we can write about any and every industry – expertly, confidently and engagingly.
Our varied and diverse range of previous projects proves just that; from construction, to tourism, to technology (and everything in between).
Have one or have them all together, these are the services that we deliver with our magic formula:
What about hiring an industry specialist to write your web content, you say?
An industry specialist will spew out their version of your business – the same one they’ve done for every one of their other clients.
And we all know in this day and age how crucial it is to stand out from the crowd and do something different.
That’s where we come in.
Make your brand shine
We don’t fit your business into a tired and overused industry template. The second element of the BizStory Method is that we find your personality – what’s unique about your business – and weave it into every piece of content that we produce for your brand.
If you’re looking to launch an event or product, refresh a brand, or start up a new business, you will need web copywriting.
Yes. Believe it or not, websites need to do more than just look pretty. They need to say something. And that something needs to be compelling and original.
No project too big or small
Whether it’s 1 or 100 pages, we’ll create SEO-tailored, unique content, that will showcase your brand with a fresh voice.
By utilising our brand voice assessment, we’ll give you a sharp edge over your competitors and enable the distinct aspects of your business to shine.
Perhaps you’re wondering why creating blogs and online articles are important for your business in the first place.
While we could convince you with our words and our wisdom, sometimes statistics can do the job even better.
Where shall we start?
“Companies publishing several blogs a month receive almost 3.5 times more traffic than those that publish only a handful of times.”
“47% of buyers view 3-5 pieces of content before engaging with a sales rep.”
So now you understand the value of online articles, let us tell you a little bit about our particular copywriting mastery.
Long-form online articles, commonly used for:
Blogs: Relevant and engaging articles build awareness of your products and services, and consequently, engagement and trust in your brand.
Email marketing: Convert leads with compelling email marketing. Packed with content your customers want to read and clever ways to draw them in.
Internal comms: Update key stakeholders and improve communication within your business, keeping employees engaged and up-to-date.
Case studies: What better way to showcase the best of your brand? Dazzle and delight customers and prove yourself with powerful case studies.
Native advertising: Broaden your reach and target a much wider audience. Guest blogging is an ingenious way to gain trust, both with customers and Google.
Article curation: If you’re in a technical industry, or simply find it hard toning down your language, we take your words and turn them into content your customers love.
In a saturated online world, what’s the best way to stand out from the crowd? With personality. The BizStory brand voice assessment not only helps you to find your brand's personality, it enables you to identify and hone in on your target audience.
Find your customers' sweet spot
In our brand voice assessment workshop session, we’ll help you figure out what’s special about your business, and who you need to be showing it to.
The voice we establish for your brand can then be used to support, and even direct, your entire branding strategy.