Some call it wizardry, we call it the BizStory Method

Let’s address the question on the tip of your tongue. What makes us different – and superior – to other copywriting agencies or freelance writers?

First off, we’re not a one-trick-pony. Far from it.

In fact, our brand voice assessment strategy and unique creation process, the BizStory Method, guarantees we can write about any and every industry – expertly, confidently and engagingly. 

Our varied and diverse range of previous projects proves just that; from construction, to tourism, to technology (and everything in between). 

What we do

Have one or have them all together, these are the services that we deliver with our magic formula:

BizStory Method: used in over 70 industries and counting

What about hiring an industry specialist to write your web content, you say? 

An industry specialist will spew out their version of your business – the same one they’ve done for every one of their other clients.

And we all know in this day and age how crucial it is to stand out from the crowd and do something different.

That’s where we come in.

Make your brand shine

We don’t fit your business into a tired and overused industry template. The second element of the BizStory Method is that we find your personalitywhat’s unique about your business – and weave it into every piece of content that we produce for your brand.

Be it web content or long-form articles, we’ll make sure your brand gets noticed, and, most importantly, gets remembered.

Make your brand stand out from the crowd

Copywriting for websites

If you’re looking to launch an event or product, refresh a brand, or start up a new business, you will need web copywriting.

Yes. Believe it or not, websites need to do more than just look pretty. They need to say something. And that something needs to be compelling and original.

No project too big or small

Whether it’s 1 or 100 pages, we’ll create SEO-tailored, unique content, that will showcase your brand with a fresh voice. 

By utilising our brand voice assessment, we’ll give you a sharp edge over your competitors and enable the distinct aspects of your business to shine. 

Long-form online articles

Perhaps you’re wondering why creating blogs and online articles are important for your business in the first place. 

While we could convince you with our words and our wisdom, sometimes statistics can do the job even better.

Where shall we start?

“Companies publishing several blogs a month receive almost 3.5 times more traffic than those that publish only a handful of times.”

“47% of buyers view 3-5 pieces of content before engaging with a sales rep.”

So now you understand the value of online articles, let us tell you a little bit about our particular copywriting mastery. 

Long-form online articles, commonly used for:


Long-form online articles used for blogs

Blogs: Relevant and engaging articles build awareness of your products and services, and consequently, engagement and trust in your brand.

Email marketing

Long-form online articles used for email marketing

Email marketing: Convert leads with compelling email marketing. Packed with content your customers want to read and clever ways to draw them in.

Internal comms

Long-form online articles used for internal comms

Internal comms: Update key stakeholders and improve communication within your business, keeping employees engaged and up-to-date.

Case studies

Long-form online articles used for Case studies

Case studies: What better way to showcase the best of your brand? Dazzle and delight customers and prove yourself with powerful case studies. 

Native advertising

Long-form online articles used for native advertising

Native advertising: Broaden your reach and target a much wider audience. Guest blogging is an ingenious way to gain trust, both with customers and Google.

Article curation

Long-form online articles used for article curation

Article curation: If you’re in a technical industry, or simply find it hard toning down your language, we take your words and turn them into content your customers love.

Brand voice assessment

In a saturated online world, what’s the best way to stand out from the crowd? With personality. The BizStory brand voice assessment not only helps you to find your brand's personality, it enables you to identify and hone in on your target audience.

Find your customers' sweet spot

In our brand voice assessment workshop session, we’ll help you figure out what’s special about your business, and who you need to be showing it to.

The voice we establish for your brand can then be used to support, and even direct, your entire branding strategy.

Find your customer sweet spot with a brand voice assessment

Features that lift your brand

SEO optimised content

SEO gift-wrapped

We offer the full package: as well as writing your content, we’ll make sure it gets found online. Because what’s the point of content if no one's going to read it?

Mobile and web friendly content

Formatted for web and mobile

We understand modern-day humans and their gadgets. Skimmable-friendly, dynamic and well laid out content encourages people to actually read it and be inspired to come back for more.

Customer support team to help with your content

Delivered with a friendly customer support team

A team dedicated to making your content experience the very best it can be, with regular feedback sessions and open communication for all questions and suggestions.

All writers are in-house

Perfected by an in-house team of writers

From the initial strategy session, to the content creation, to the proofreading and edits, you get not one, but a whole team of expert copywriters working to create your content masterpiece.

Original copy that showcases your brand

Always original, relevant and engaging

With the personality we determine for your brand woven throughout and emphasised in all the right places.

content article plans

Content plan and strategies

Our copywriting solutions are tailored to your relevant target audience and we deliver topical content to support your marketing strategy.

ASICS New Zealand

"BizStory crafted SEO-tailored content that proved a great fit for our ecommerce website.

Their team also writes articles for us each month which we promote online so the ASICS brand can engage with our customers in new and exciting ways."

– Emma Mearns, ASICS NZ

Emma Mearns - ASICS NZ

Some of the brands we write for...

Auckland Transport

You might be an agency, a web designer or a marketing manager. Find out how we tailor our copywriting solutions to you.


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