The most common 'types' of websites - and what they're good for

We weigh up web design's leading players

The internet is always changing, which is why we can’t tell you to put a 10 year plan in place for your website.

While you may start of with one of these formats in mind, there’s no telling what you’ll need to alter in the future. What’s best for now, is that you decide what type of website works for your business, and pay attention to the fine details that will help it thrive.

To help you explore website examples, we’ve listed below the most common types of websites, explained what makes them unique, and what purposes they can serve:

1. E-commerce
2. Brochure
3. One-pagers
4. Personal

1. E-commerce

E-commerce websites are designed to browse and buy products. This means that crucial to the website is a shopping cart, and a way to safely input credit card details to make payments.

A typical e-commerce website contains pages that customers use to browse the different categories of products that your business sells. It can also include contact information, store details, and specific or additional information on the topic of your range of products.

What does this involve?

To run an e-commerce website, you’ll need a domain and server like any other website, but also several more unique ingredients:

  • An integrated payment processor. This also involves getting certification through an SSL certificate that your payments are secure and customers can trust putting their details online.

  • Packaging and shipping resources. Whether you’ll offer international or regional shipping, your business will need the resources and time to physically ship the items you sell online.

  • Product photos and descriptions. Think about how you sell your product in store. Your retail salesperson can offer all advice a customer needs – well, they’re looking for the same thing online. Be prepared to provide photos, descriptions, and even the potential for reviews to be left on your website

Business owners looking to expand by selling online: this is your website.

An e-commerce website is a great way to extend your business. If this aligns with your business goals, and the resources and time you have able to invest – this website will help you sell.

2. Brochure

Brochure websites are small, simple websites that generally advertise a product or a service. They can also be used for businesses that don’t want to create an online store – acting as validation tool instead.

Think of it as an extended business card. It’s going to contain the information needed to use your service or reach your business, but also provide customers with a little sample of your work.

What does this involve?

Typical brochure websites examples will closely follow the idea of a physical brochure, and include only several pages (but aren’t limited to):

  • Home and about page: containing simple information on the business, explaining what you do, and why you do it.

  • Contact information: like a business card would; information on how to easily reach your business or visit your store is always necessary.

  • Brief portfolio of work: which can be used to showcase what you do to potential clients.

If you’re looking to advertise a service, or a store: this type of website a great option.

Businesses sometimes decide that they simply need an online presence. Again, if this website aligns with the goals you’ve set for yourself, then this website design could act perfectly to advertise and validate your business.

3. One-pagers

One-pagers, or, ‘landing pages’ are exactly how they sound. It’s just a single page in digital space – think of it as a one-room studio.

These types of websites are often used for businesses or agencies who are designing campaigns or releasing a new product. It can assist advertising, and can act as a stand-alone website for the product or service. They can work to generate leads, or click through to purchase a product.

What does this involve?

A one pager is a unique type of website, and comes with a special territory:

  • Search traffic: A simple one-page website requires a way for customers to find and access it. This is generally done through online advertising or effective search engine results.

  • Costs: Advertising your one-page website will cost you money. It’s generally advertised through Google and therefore has an associated cost.

  • Effective call to action: one-pages usually contain only one call to action. That is, buttons that lead customers into using your service or approaching your business.

If your advertising a marketing campaign or new product: this is the website example you should look at.

Businesses or agencies can assist their advertising with a landing page. If your goal is a short term advert that assists your campaign reach, a landing page could be perfect.

4. Personal websites

Personal websites can come in many forms – the most popular being a blog. Other personal websites can come as vlogging platforms, photo diaries, or portfolios. These are used mainly by individuals who want to educate others, share their thoughts, or display their work.

There isn’t really a standard website template for these, it’s entirely up to the creator about what they want to include and how they want to show it. However, if you’re designing a personal website, always keep in mind what is the most important thing to showcase. Be clear with your intent.

What does this involve?

When designing a personal website, there are several important things that require consideration:

  • Subscriptions. Offering the option to pay for subscription or membership to see exclusive posts, is something that personal blog owners could consider.

  • Your topic. The beauty of a website is that everything has the potential to be super clear: information is categorized into pages and navigation is made easy. When designing a personal blog, adhering to this clarity and creating consistency between the information and topics you share is something to plan.

If you’re looking to share your ideas and educate : this website is your go to.

Personal websites are a great platform to get your ideas into the world, without necessarily obliging to any rules. This website design option will allow you to share and educate.

Ready to get this website design rolling?

There are constantly different websites being formed and developed. We certainly haven’t listed all of them, but we’ve covered the range that is currently popular and thriving.

Hopefully, you’ve found a website example that seems as though it fits for what you need right now. But don’t forget that those needs might change in the future.

Make sure it ticks the following boxes:

Making sure that your website is in an appropriate place with the right surroundings means you’ll be closer to achieving those ever so important goals that are driving you forward in this process.

Now it's time to really get moving, and decide how it's all going to happen.

Once you’ve settled on a design and know that it’ll help fulfil your goals, you’re nearly ready to build your own website...but who’s doing the building?

 

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